Foro Benito Juárez y la suspensión de pagos de la deuda externa
lunes 9 de mayo de 2011 por Luis (Coordinación de Sistemas)
En: 1 Avisos y Eventos Generales · Foro
President of Jose Cuervo and Tequila Tasting
lunes 9 de mayo de 2011 por Luis (Coordinación de Sistemas)
The Spirit of Mexico:
Institute honors Jose Cuervo’s President
and Tequila Tasting
May 10, 2011
6:30 p.m.
Institute of the Americas – Directions
• REGISTER ($15 per person. Complimentary to contributing Institute members)
Jose Cuervo tequila is Mexico’s iconic brand. Now known around the world, Cuervo and Mexico are indelibly branded together. There may be people in China or Zimbabwe or Paraguay who think that Coca Cola or McDonald’s are products of those countries, but nobody doubts where Cuervo comes from. This unique victory of branding stands alongside another Cuervo triumph – the conversion of tequila from a barely respectable drink generally disparaged as suitable for the lower classes into THE acceptable national spirit.The Institute of the Americas’ will honor the man behind this transformation by presenting its Business Leadership in the Americas Award to Juan Francisco Beckmann Vidal, President of Jose Cuervo S.A. de C.V. The award ceremony and Mr. Beckmann’s presentation on Branding Mexico: Jose Cuervo’s Experience and Vision of the Future will be followed by a Jose Cuervo tequila tasting. Reservations are necessary. Must be at least 21 years old to attend.
Juan Francisco Beckmann Vidal received the reigns of Casa Cuervo in 1972 when he was 32. His first challenge was to professionalize and internationalize the company. He succeeded not only in this challenge but in turning Jose Cuervo into a symbol of distinction in Mexico and globally. The company today produces and markets Jose Cuervo tequilas and distributes other spirits worldwide. Juan Beckmann’s talents extend beyond this transformation. He says his is a rural industry, and he dreams of integrating the 30 million Mexicans who live in rural areas into the global economy. Beckman is considered a formidable promoter of the agave-producing region (the Tequila Route is among the 10 most important tourist destinations in Mexico), of philanthropic activities, and of Mexico in the world arena. He will share how he and Jose Cuervo succeeded in the world stage and his vision of Mexico’s competitiveness in the future.
En: Eventos
Ciclo de conferencias Havel: La frontera de las ilusiones / Teatro UNAM
lunes 9 de mayo de 2011 por Luis (Coordinación de Sistemas)
En: 1 Avisos y Eventos Generales · Eventos
Inicia este viernes la XIII Muestra Internacional de Danza Cuerpos en Tránsito
lunes 9 de mayo de 2011 por Luis (Coordinación de Sistemas)
Con la actuación de dos compañías internacionales, cinco agrupaciones nacionales y siete locales, presentación de libros, conferencias y la entrega de la medalla al Arte Dancístico 2011, se llevará a cabo la XIII Muestra Internacional de Danza Cuerpos en Tránsito, del viernes 6 al domingo 15 de mayo, en distintos escenarios del Centro Cultural Tijuana y otra sede fuera de la institución.
En: 1 Avisos y Eventos Generales
VIII Concurso Estatal de Creatividad Tecnológica para Alumnos
lunes 9 de mayo de 2011 por Luis (Coordinación de Sistemas)
